Read this today-
from The Associated Press:
Updated: 12:41 p.m. ET May 21, 2004NEW YORK – Under pressure from
investors to find new ways to grow its business, Gap Inc. says its
lower-priced Old Navy chain will launch a plus-sized women’s
clothing line in July.
The new plus-size line is among the first of a series of initiatives
by Gap to grow its sales in the wake of a successful corporate
turnaround that has been “all about getting business back on stable
ground,” President and Chief Executive Paul Pressler told analysts
in a Thursday conference call.
Can I get an amen?! I’ve been writing to them, suggesting this, for some time.
This is totally a win-win, Gap. Get ready for a huge influx of cash from a loyal and, well, large customer base. It’s about fucking time.